A personal auto policy will not cover a business claim. If your employees drive for work, you have a coverage gap right now that could end your business.
Commercial auto coverage isn't one-size-fits-all. Here's who we serve and why it matters for each sector
Your trucks are your business. We cover the whole job from jobsite to highway.
Delivery businesses are rejected by personal auto carriers every day. Get the coverage that actually holds.
Landscape businesses operate on tight margins. One denied claim can wipe a season of work.
When your employees drive to client sites, HNOA coverage is required. Most service businesses don't know they're missing it.
Trade contractors have vehicles that personal insurers won't touch. We handle the commercial filing.
Agents and property managers who drive for business need non-owned auto coverage that protects the company from vicarious liability.
Here is a situation that plays out every year for small business owners in Merrill, WI: an employee takes a company vehicle to a job site, runs a red light, and hits another driver. The injured driver files a claim. Your insurer reviews the policy and denies coverage because the vehicle was in commercial use and you only carried a personal auto policy. You are now personally liable for medical bills, vehicle damage, and a potential lawsuit -- out of pocket, with no insurer standing beside you.
Commercial auto insurance is structured differently than personal coverage by design. A commercial policy names the business as the insured party, which means the coverage extends to the business's liability regardless of which employee is driving and regardless of whether that vehicle is registered personally or under the business name. This matters enormously when your contracts, your clients, and your business licensing depend on proof of commercial coverage.
We work with business owners in Merrill and across Merrill, WI to build commercial auto policies that reflect how their operations actually run. That means real coverage for real drivers, real vehicles, and real business liability. It means certificates of insurance ready for client contracts. It means DOT filings handled correctly. And it means someone who answers when you call -- not an automated line and a waiting period when you are standing at an accident scene.
Hired and non-owned auto coverage is one of the most overlooked components of business insurance in Merrill, WI. Most business owners assume that if the employee owns the vehicle, it's the employee's problem. But when that employee is driving on company time, the business is exposed to vicarious liability. HNOA coverage addresses this directly. It's an add-on to commercial auto policies that most small businesses need and very few actually have.
Understanding the coverage gap is the first step toward closing it
| Coverage Type | Personal Auto | Commercial Auto | Why It Matters |
|---|---|---|---|
| Business-Use Liability | ✗ Excluded | ✓ Included | Protects the business when a driver causes an accident on the clock |
| Hired & Non-Owned Auto (HNOA) | ✗ Not Available | ✓ Add-On Available | Covers employee personal vehicles used for business errands |
| Multiple Named Drivers | ✗ Limited | ✓ Full Driver Roster | Any authorized employee can drive without gaps in coverage |
| Certificate of Insurance (COI) | ✗ Not Issued | ✓ Available Same-Day | Required for client contracts, commercial leases, and licensing |
| DOT / MCS-90 Filing | ✗ Not Available | ✓ Handled Directly | Required for interstate commercial vehicle operators |
| Cargo & Equipment Coverage | ✗ Excluded | ✓ Add-On Available | Protects tools, materials, and goods in transit |
| Fleet Blanket Policy | ✗ One Vehicle Only | ✓ Entire Fleet | One policy, one premium for your entire business fleet |
From single-vehicle contractors to multi-state fleets, we match coverage to your actual business structure
One policy for your entire fleet simplifies renewal, reduces gaps, and gives you centralized documentation for all your vehicles.
Learn about fleet optionsIf your employees drive their own cars on company business and you don't have HNOA coverage, your business has an open liability exposure right now.
Explore HNOA optionsYour tools and materials are a significant business investment. If they're in a company vehicle, they need to be covered by more than just the vehicle policy.
Get cargo coverage infoDon't lose a contract because you can't produce a COI in time. We keep your documentation ready and your certificates current.
Get your COI todayCommercial operators subject to DOT regulation need specific filings beyond a standard commercial policy. We handle MCS-90 endorsements and state-required filings so you stay compliant with federal and Merrill, WI commercial vehicle regulations.
Check compliance requirementsTrade contractors in Merrill, WI have vehicle coverage needs that go beyond standard commercial policies. We know those needs and build coverage that actually fits how you work.
Trades coverage detailsWe handle the complexity so you can focus on running your business
We ask about your vehicles, drivers, how they're used, what you haul or carry, and what your contracts require. Five minutes gives us enough to build an accurate quote.
Based on your assessment, we match your operation to the right carrier and coverage structure. We identify gaps like HNOA, cargo, and DOT compliance that standard quotes often miss.
Once you approve the coverage structure, we bind the policy and get your documentation in order. Certificates of insurance are available quickly so you're not waiting to respond to contract requests.
Your business changes. Your coverage should change with it. We stay connected so your policy always reflects how you actually operate.
Business owners who got the right commercial coverage before they needed it
Understanding your coverage should be simple. Here's what we get asked most often
One call gets you a commercial auto quote built for how your business operates in Merrill, WI. No generic categories, no coverage gaps
